Project Pink Speak of Ashray Akruti aims to inculcate good hygienic practices among girl children by providing quality undergarments to them. The beneficiaries are mostly students from Government Schools who most often do not have sufficient number of undergarments to keep them hygienic and healthy. Besides providing undergarments, the students are also educated on the importance of personal hygiene in their daily life.
The undergarments are produced by the mothers of hearing impaired children at Ashray Akruti,helping them earn an income, and thus empowering them.